Today (15 June 2023), IQRA Primary Academy school team was announced as being the winners of the IVE Applied Creativity Labs competition to pitch their ideas to reduce air pollution.
The landmark Born in Bradford (BiB) project and Bradford Council have marked Clean Air Day by working with more than 150 children across the city to discover new ways of reducing air pollution.
The grand final saw pupils’ ideas judged for originality, applicability and affordability by a panel of industry experts. IVE’s Applied Creativity Labs ran over several weeks to equip students with the creative behaviours and thinking skills they need to develop innovative solutions to real world challenges.
Giving young innovators time with industry experts has seen primary school children in Bradford use their uninhibited creativity to develop a range of inspiring new ideas to reduce air pollution.
The winning idea was ‘Thinking Eco-Nomically” a social media information campaign that will include popular media channels, videos and stories to create awareness about health problems with air pollution. Other great ideas that were proposed during the event were The Extraordinary Pollution Defeaters; Project Worm; Motor Scoot; The Carbon Trike and air pollution art installations.
Cllr Sarah Ferriby, Bradford Council's Executive Member for Healthy People and Places, said,
“We want to thank all schools that have taken part in the creativity labs event and pitched their ideas to reduce air pollution. The children were all really enthusiastic in presenting their brilliant ideas to the judges. It was especially difficult to pick a winner, the District of Bradford has a bright future with such creative and innovative young people.”
“Congratulations to IQRA Primary Academy who won. Their proposal of Thinking ‘Eco-Nomically’ is feasible to implement, understands health statistics and impacts whilst offering a positive future in their promised paradise.”
